It started with the video. Adam Abel asked if they could do a video...and that they wanted it to be authentic so I wasn't to change/stage anything. Easy...I did dust, but that was about it.
So the video went up on mormon.org and I got some nice emails. Cool. But then they came back a second day to video again and they said it was for t.v./billboards. I thought they were joking until I got more emails for people saying they saw the commercials?!
As far as I understand it, the commercials were produced because more than half of the people in this country say they know nothing about Mormons. Like with any large group, Mormons are diverse but they are also united by common values-family, service, honesty, friendliness, and so on.
There are six million Mormons in the United States and 14 million world wide. I can tell you from personal experience that when I go to art shows all over the place, if it comes up, people are surprised that I'm a Mormon, like I'm supposed to have a french braid or something (not that here is anything wrong with that.)